Born from a legacy of creativity and entrepreneurial vision, Briston is the result of founder Brice Jaunet’s lifelong passion for watchmaking. After spending 15 years shaping his expertise within prestigious maisons such as Cartier, Zenith, Baume & Mercier and Raymond Weil, his vision finally took form in 2012, in collaboration with a circle of Swiss designer friends. Briston was born: authentic, characterful and confidently different. At the heart of every Briston watch lies a unique identity—pure watchmaking craftsmanship infused with a sporty-chic spirit. A style that is elegant yet relaxed, refined yet playful. Popularized in the 1950s United States, this “preppy” aesthetic captured the hearts of Ivy League students, including one of the most iconic figures of the era, John F. Kennedy, and later inspired legendary brands like Tommy Hilfiger, Ralph Lauren, Gant and Brooks Brothers.